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Contests / Bormioli Pharma Ophthalmic Dosing Design / Brief

Contest detail page.

What should i do now?

  • Read the brief
  • Download the material files (if available)
  • Upload your design


  • upload phase
  • community vote
  • client choices


15 Sep 22

37 entries




New New Idea contest on Bormioli Pharma and Desall invite you to design an innovative dosing system for liquid drugs dedicated to the ophthalmic sector (eye care), which allows the user to precisely control the quantity of liquid dispensed.

Company description

At Bormioli Pharma we design and manufacture pharmaceutical packaging systems, which every year arrive in the hands of millions of patients all over the world. We are present in Europe with 10 factories and we count on the commitment of more than 1400 people to bring our products to over 100 countries.

We like to consider ourselves a “start-up” with an experience of over 100 years, born in a historical industrial reality and become an independent company in 2017. This allows us to be solid and dynamic at the same time. In recent years we have invested relentlessly, strengthening our production capacities, acquiring new companies, but above all making innovation a lever for growth.

With this spirit we have created our own model of Open Innovation, a system based on the sharing of skills and the opening of our processes to the outside world. Because we believe that collaboration is the engine of change and that new ideas can improve people’s lives.

The brief is available in the following languages:
- English
- Italian
Download the Material files

What we are looking for

Bormioli Pharma is looking for a dosing system for the administration of ophthalmic products or ocular therapies in which the drug is taken in liquid form.
The project aims to develop innovative dosing systems that allow dosing specific units of measurement (generally identifiable in the tens of µl), increasing the flexibility of the product: it will therefore be possible to define the quantity of drug required according to the specific needs of the patient.

NB. This contest deals with issues compatible with the Bormioli Pharma Ophthalmic Delivery Design contest, and it is therefore recommended to participate in both contests. If you wish to participate in both contests it will be necessary to make separate uploads for each contest, for the Bormioli Pharma Ophthalmic Delivery Design contest by presenting an in-depth analysis on delivery solutions, for the Bormioli Pharma Ophthalmic Dosing Design contest, by presenting an in-depth analysis on systems dosage.


For the correct realisation of your proposals, please take into consideration the following guidelines:

Product typology
Currently, the dosing unit of ophthalmic systems is the drop, an element that can be standardized in the design phase of the dosing element but which does not allow adjustment or definition in the dispensing phase.

The system for the development of the dose can be a mechanical system or a connected electromechanical mixed system, with the possibility of transmitting data, dosage parameters and other information through an IoT device. In this case, it is also possible to imagine an app that can present the main information such as: correctness of the dosage, patient adherence, etc …

The dosing system must be connected or integrated to the packaging element that contains the drug (bottle).

Other aspects to consider are user safety during the administration phases and a design approach linked to environmental sustainability.

Methods of use
The liquid dosing system will be used in a personal and independent way by patients and non-professional users, in contexts of daily routine, home/work/travel. Please note that the product can also be used by patients with disabilities (visually impaired, with motor problems in the limbs or hands). The issue of inclusiveness therefore becomes important in the proposal of solutions.
The product must be easily transportable and usable with one hand.

The aesthetics of the product must be minimal and modern. The product must communicate and ensure reliability, robustness, a sense of trustworthiness, safety and ease of use

The container for infusion therapies must be transparent to allow anyone to check the level and state of the liquid inside.
For other color indications, refer to the corporate visual identity of Bormioli Pharma.

You are encouraged to include the graphic symbol that makes up the company logo on the case of the product, ensuring that it receives adequate visibility. The vector file of the logo to be inserted is provided in the material files that can be downloaded from the contest page.

The product must be sized with reference to bottles with a capacity between 5 and 20 ml.

The materials allowed are PET, PE, glass, rubbers/silicones suitable for pharmaceutical use.

Upload detailed descriptions and a series of images to best present your projects. The images visible in the gallery (maximum 5) must have an aspect ratio of 4:3; accepted file formats: .jpg, .gif or .png; color mode: RGB; maximum single file size: 1MB. During the upload phase of the project, you are invited to upload a .zip archive containing the 3D files and high-resolution images of the proposals via the dedicated field. Maximum size of the .zip file: 100MB

Evaluation criteria
In the evaluation of your submissions the Sponsor will take into account the following criteria:

Innovation 5/5
Functionality 5/5
Technical feasibility 4/5
Eco-compatibility 4/5
Project presentation 3/5

English – Desall is an international community, and as such all submitted texts (abstract, description, tags, ecc.) should be written in English.

Contest Timeline
Add the contest to your calendar

Upload phase: 21 April 2022 – 21 July 2022 (1.59 PM UTC)
Concept review: 18 May 2022 (1.59 PM UTC)
Client vote phase: from 20 July 2022
Winner announcement: approximately by the end of September 2022

Concept review (optional)
Designers can apply, by the date indicated above, for a concept review of their projects by the Desall Team. To apply, 1) upload the project(s), including its description, and save as draft (SAVE DRAFT) from the upload page; 2) send your request to the Desall Team via email to or through the contact form. The review is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.

Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can submit one or more projects, but only the projects published on the website, via the upload page related to this contest will be accepted.

1°: €5000
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.

Extra Award (option right fee)
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of €2500 for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.

For more information, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to


Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

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Desall required files

Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.






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