Contests / Hip Hop Watches Challenge / Brief
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CONTEST TYPOLOGY: SINGLE - PRODUCT DESIGN (What’s this?)
16 Oct 19
BRIEF
Summary
New product design contest on Desall.com: Binda group and Desall invite you to design the new watch Hip Hop Hero 4.0, a customisable product with a minimal and distinctive design, suitable for every moment of your daily life.
Company description
DESIGNING EMOTIONS SINCE 1906
The Binda Company was founded in 1906 by Innocente Binda, grandfather of Simone and Marcello, current CEOs of the family company. For over 100 years, Binda has been one of the major players in the watch market, still the core business of the company, complemented by jewelry and accessories.
Among the brands owned by the Company:
Breil, watches and jewelry brand, characterised by innovative and iconic products, accompanied by a greatly memorable communication.
Chronotech became part of the Group portfolio in 2012. A brand that has dominated the scene on the market for the last years thanks to the unique aesthetics of its products, its prismatic glass, its glamour and greatly aspirational positioning for its target.
Hip Hop, iconic watch of the 80s that was revived in 2010 with equal success. A unique product for its design features, its range of colours and the use of innovative materials, for its interchangeability and waterproofness.
Wyler Vetta, historical brand that since 1896 has been synonym with tradition, elegance and high quality; a brand that combines classicism and refinement with a touch of modernity and originality.
What we are looking for
The brief is available in the following languages:
- Italian
- English
Download the Material files
Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!
Established in 1985, Hip Hop introduced the first single-piece watch with the case integrated in the strap, made of scented rubber, which became a symbol of the 80s. Now, at 10 years since its last restyling, Hip Hop invites the international community to design the new iconic watch Hip Hop Hero 4.0, able to represent the distinctive traits and the unmistakable character of the brand, through a unisex product with interchangeable strap and case.
Guidelines
For the correct realisation of your proposals, keep into consideration the following guidelines:
Product typology: you are invited to design a new watch with handles with interchangeable strap and case, with a unisex style, redesigning and entirely reinterpreting the concept of the Hip Hop Hero watch with a new iconic product. The watch may be redesigned in every part and element, including:
- Case
- Adjustable strap and closure
- Dial
- Crown
- Hands
For more information on the customisable elements and on the concept of interchangeable strap watch Hip Hop Hero, you are invited to take a look at the drawing attached in the Material files.
Size: the case of the watch shall be roughly 35 to 40mm large, to meet the requirements of a unisex product. For further indications on the case size and on the other elements, take a look at the document attached in the Material files.
Shapes: you are free to suggest the shapes that most suite your project idea for the new iconic watch, preferring rounded and minimal shapes. At your discretion, you may also change the current rounded shape of the case, always keeping in mind the feasibility requirements for the industrial production processes.
Style: your watch shall have a distinctive style, summarised in a carefully designed product, minimal, practical and comfortable to wear. The watch shall be suitable for every moment, from the office to a cocktail with friends. A unisex product, able to distance itself from the feminine character of the current version, in order to address a broader audience. The style shall fully reflect the target it addresses, as further specified in the Target paragraph. For more information on the style, we invite you to take a look at the Brand book attached in the Material files and to the Hip Hop Watches website.
Colours: the colour is a founding aspect of the Hip Hop character, accordingly your watch may be available in a wide range of different colours, to create a different look for every day. For the purpose of the contest, you are invited to suggest a single-colour and solid-colour strap, avoiding the use of graphics printed on the watch. You may also explore different combinations of colours playing with the interchangeability between the case, that may have different colours, and the strap.
Materials: the case of your watch will be realised with plastic materials. The interchangeable strap shall be mainly made of silicon, with the possibility to combine it or associate it to other recycled materials, materials deriving from industrial waste (for plastic materials with properties similar to plastics or rubber), ecological or natural materials. In order to fully represent the style of the brand, the materials you choose shall convey a feeling of lightness. Metallic materials are not allowed.
Logo: the Hip Hop logo shall be visible inside your product. At your discretion you may choose how to represent and position the logo (for example on the dial, on the strap, etc.). Besides, you may make some changes to the logo to make it further match your style and project idea. The logo is provided in the Material files.
Values to convey: in line with the Hip Hop philosophy, your watch is expected to be the antidote on your wrist to conformism and to a too monotonous style, and add a funny and carefree touch to our lives.
Target: women and men aged between 25 and 45 years, with a focus on the 30-40 years group. Thanks to its Hip Hop style, the watch has always been appreciated by a wide range of consumers, all sharing the same care free lifestyle. Lively and positive people, that do not take themselves too seriously, slightly over the top, extrovert. These people are particularly concerned with style and trends, without being obsessed, reflecting this attitude also on the way they dress. For the Hip Hop consumer, the accessory becomes that element for self-expression, aimed at highlighting one’s very uniqueness and eclectic style. The Hip Hop consumer prefers cheap & chic products and brands, with premium image but a democratic price.
Retail price: the retail price of the new iconic Hip Hop watch will range between 45 and 55 Eur (for premium versions), offering an easy fashion product at a democratic price.
Deliverables: upload all the images that better present your projects (rendering, descriptions, 3D files, CAD files, etc.) and, if necessary, remember that you can also attach a .ZIP archive containing extra materials.
Evaluation criteria: in the evaluation of your submissions the Hip Hop team of Binda will take into account the following criteria:
Aesthetics (5/5)
Compliance with the brand (5/5)
Degree of customisation (4/5)
Compliance with the target consumer (4/5)
Technical feasibility (4/5)
Contest timeline
Add the contest to your calendar
Upload phase: 19th June 2019 – 11th September 2019 (1.59 PM UTC)
Community Vote: from 11th September 2019 – 23rd September 2019 (1.59 PM UTC)
Client Vote: from 11th September 2019
Winner announcement: approximately before the end of November 2019
Optional deadlines
Concept revision: 19th July 2019 (1.59 PM UTC)
End of hidden option: 30th July 2019 (1.59 PM UTC)
Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.
End of “hidden option”: deadline for setting the design privacy of your submissions to “hidden” (cf. FAQ )
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Hip Hop Watches Challenge” will be accepted.
Award
1°: €5000
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 3,000.00= (three-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to contest@desall.com We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.
Language
Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
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Desall required files
Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
