Contests / Interior décor radiators / Brief
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CONTEST TYPOLOGY: SINGLE - PRODUCT DESIGN (What’s this?)
17 Sep 19
BRIEF
Summary
New product design contest on Desall.com: IRSAP and Desall invite you to design a family of electric radiators, with a modern and minimal design, that may be perceived as furnishing elements inside the environments where they are placed.
Company description
IRSAP Group, with more than a thousand employees, of which more than 600 abroad, is one of the leading Italian groups in the European heating industry. IRSAP is among the first company to introduce in Italy, in 1967, the mild steel tubular radiator and the very first to make towel rails in Italy back in 1983. Today, still a family business arrived at the fourth generation the company want to renovate entering into the furniture industry.
What we are looking for
The brief is available in the following languages:
- Italian
- English
Download the Material files.
Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!
IRSAP is looking for a new family of electric radiators, consisting of a radiator for the bathroom and one for the living area, with a special focus on design, aesthetics and possibly additional functionalities.
Guidelines
For the correct realisation of your proposals, keep into consideration the following guidelines:
Product typology: you are invited to design two electric radiators for domestic use, conceived for the bathroom and for the living area respectively, that even if they share the same family feeling they also have a series of characterizing elements that make them different, based on their specific functions and use.
Functions: your radiators shall mainly be meant for heating the environment where they are placed and at the same time serve as furnishing items that may enhance the aesthetics of the environment, just like other furnishing accessories. Indeed, depending of their use, the radiators might have specific functions: for example, the radiator for the bathroom must provide the possibility to heat towels and hand towels; the radiator for the living zone, might have additional functions, for instance concerning the lighting of the environment, the sound absorption, etc.
Size and modularity: the size of each radiator shall not exceed 200cm for the height and 75cm for the width.
The minimum depth will depend on the technology employed inside, that is heating foils, heating wires and heating cartridge. In case of radiators with heating foils or heating wires, consider a minimum depth of 3,5cm. In case of radiators with heating cartridge, the depth shall be greater than 5cm.
At your discretion, you may opt for a modular approach and consider the specified dimensions as the maximum size for each module, thus creating possible compositions by repeating the module. Even in this case, you are invited to show a solution in which the module is installed individually.
Shapes: you are free to explore the shapes that best suit your project idea, keeping into consideration the maximum size specified and the main heating function that your radiators shall perform.
Style: the family of radiators shall favour a modern and minimal style, drawing inspiration from the IRSAP catalogue and website. The two radiators shall have a shared aesthetic language and some distinctive traits, so to give each radiator its own personality depending on its destination area and the functions it shall perform. In particular, you may suggest a cover or other accessories (for ex. fissure to insert the hand towels, etc.) in order to differentiate the products.
Materials: the radiators you suggest, shall be made of steel, aluminium or possibly other suitable materials. The use of glass, wood or stone is NOT allowed.
Surface finishes: at your discretion, you may provide various surface finishes, including chrome-plated finish, that enhances the properties of metal, or coated with matte or glossy finish.
Production technologies: the radiators you design shall be conceived in view of their industrialisation and possibly with an attention to make them easy to install.
Values to convey: the radiators shall be conceived as products with a very high aesthetic value, in support of the furniture of environment, and place themselves as premium and functional products, also effective in their main function.
Logo: you are required to include the IRSAP logo on the radiators in a discreet way. At the moment, the logo placed on their products is 4x1cm large. You can find the logo in the Material files attached.
Customer typology: the radiators shall be conceived for a customer aged between 35 and 45 years, with a medium-high purchasing power.
Deliverables: upload all the images that better present your projects (rendering, descriptions, CAD files, etc.) preferably also attaching the 3D file in .STP format, inside a .ZIP archive.
Evaluation criteria: in the evaluation of your submissions IRSAP will take into account the following criteria:
Emotional impact (5/5)
Aesthetics (5/5)
Compliance with the context of use (4/5)
Degree of innovation (3/5)
Compliance with the brand (3/5)
Contest timeline
Add the contest to your calendar
Upload phase: 04th April 2019 – 04th July 2019 (1.59 PM UTC)
Community Vote: 04th July 2019 – 18th July 2019 (1.59 PM UTC)
Client Vote: from 04th July 2019
Winner announcement: approximately before the end of September 2019
Optional deadlines
Concept revision: 04th May 2019 (1.59 PM UTC)
End of hidden option: 19th May 2019 (1.59 PM UTC)
Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.
End of “hidden option”: deadline for setting the design privacy of your submissions to “hidden” (cf. FAQ )
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Interior décor radiators” will be accepted.
Award
1°: €5000
The selection of the winner by IRSAP will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 2,500.00= (two-thousand-five-hundred/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to contest@desall.com We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.
Language
Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
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Desall required files
Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
