Contests / One & Only Laundry Appliance / Brief
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CONTEST TYPOLOGY: CO-CREATION (What’s this?)
22 Dec 16
BRIEF - NEW IDEA PHASE (read less)
Summary
Electrolux and Desall.com invite you to take part in a new double-phase contest to invent and design an innovative ALL-IN-ONE laundry appliance for optimising the time and space usually needed for laundry, while offering a highly customised solution for all processes involved.
Company description
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 50 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
What we are looking for
This brief is also available in Italian ( Download ).
Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!
Electrolux is looking for an innovative ALL-IN-ONE laundry appliance, dedicated to the three main aspects regarding laundry: washing, drying and ironing, and possibly providing extra functionalities as well.
In this first phase we are looking for a concept that will be developed further in the second phase. The first phase will have a public gallery, while the second phase will be private.
Guidelines
For the correct realisation of your proposals, keep into consideration the following guidelines:
Product typology: the product you are invited to design for Electrolux is an innovative ALL-IN-ONE laundry appliance, which shall take care of all chores and tasks usually carried out by individual home appliances (washing machine, dryer and iron) and possibly offer extra features normally provided by other laundry accessories, assuring great results for the final consumer.
Functions: your ALL-IN-ONE laundry appliance shall offer a wide range of functions, belonging to the three main aspects of laundry: washing, drying and ironing, providing with a single product a customised solution to address every customer need. As a mere example, your appliances should have at least the following functions:
• Washing: efficient cleaning, quick wash, gentle wash, capacity selection, cost saving programme, delayed start;
• Drying: efficient performance, capacity selection, cost saving programme, delayed start;
• Ironing: automatic shutoff, cost saving, refreshing ironing, starched fresh clothes, perfect steam.
Your concepts shall exploit the latest available technologies (see “Technologies” paragraph below) in order to offer a wholly automated and customised process to the final user.
User-experience (nice to have): you are invited to envision the whole user experience related to the ALL-IN-ONE laundry appliance, in line with the expectations the final user may have for future home appliances: effortless, contact-less, intuitive, supporting, remote, automatic, hidden, on-demand, multi-service, etc. This aspect is of great interest for the Client and will be further developed in the next phase.
Dimensions: there are no constraints or particular indications regarding the size and weight of your ALL-IN-ONE appliances, as long as they roughly comply with the standard dimensions of other home appliances without breaking too much with the current installation and distribution rules. Your concern shall be that the installation of your new appliances does not require extra (costly) installation expenses for the final user. Also, one of the goals of researching this ALL-IN-ONE appliance is to optimise home space and arrangement.
Materials: all the materials you suggest for your ALL-IN-ONE appliance shall comply with the RoHS directive (Restriction of Hazardous Substances Directive). Mercury based materials are prohibited.
Technologies (nice to have): your ALL-IN-ONE laundry appliances shall be very innovative products, which exploit the state-of-the-art technologies available on the market and possibly suggest the employment of future technologies. This aspect is of great interest for the Client and will be further developed in the next phase.
Style: your projects shall comply with the design and style of Electrolux, that you can extrapolate from the following websites: www.electrolux.com and www.electroluxdesignlab.com
Logo: the Electrolux logo shall be visibly present on all the appliances you propose (see Material files for the logo).
Target: the ALL-IN-ONE laundry appliance will be addressing a highly busy type of customers, who want to free their own time from annoying chores. Still they demand highly customised solutions as they have a clear understanding of the laundry process and great expectations of the final result, while giving up the annoying tasks of the laundry process itself.
Values to convey: the design and user experience of your appliances shall meet the requirements of the target customer, offering a time-saving, effortless process, with a high level of customisation and a flexible control. The customers shall perceive it as a reliable product that also offers a pleasant home experience.
Deliverables: upload all the images that better present your projects (rendering, descriptions, CAD files, etc.) and, if necessary, remember that you can also attach a .zip archive containing extra materials. Don’t forget about the abstract and description to give further info about your projects. You can submit as many entries as you like!
Timeline
Upload phase: 29th February – 31st May 2016 (1.59 PM UTC)
Community Vote: 31st May – 07th June 2016 (1.59 PM UTC)
Client Vote: from 07th June 2016
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “One & Only Laundry Appliance” will be accepted.
Award
1st: €3000
The selection of the winner by Electrolux will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
License fee
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a price of Euro 2,000.00 (two-thousand/00) for the purchase of all rights for the economical exploitation of the projects not-acknowledged as the winning proposals.
For more info, please login and read the Contest Agreement from the upload page.
Language
Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
Stay in touch
Do you want to stay updated about "One & Only Laundry Appliance"?
Sign up in Desall, save the contest in your favourites and edit the notification preferences in your account.
Desall required files
Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
WINNER (NEW IDEA PHASE)
-
€3000
-
assigned!
-
BRIEF - PRODUCT DESIGN PHASE (read less)
Summary
The second phase of One & Only Laundry Appliance by Electrolux and Desall.com, is aimed at developing further the design of the winning project of the previous phase, BOA One & Only by BOA-DESIGN, by proposing a new and improved version of the suggested ALL-IN-ONE laundry appliance.
Company description
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 50 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
What we are looking for
This brief is also available in Italian ( Download ).
Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!
For this second phase, the gallery of the contest has been turned to private, accordingly only the Client and the respective authors can see the proposals. This contest phase does not feature the Community Vote.
Guidelines
For the correct realisation of your proposals, keep into consideration the following guidelines:
Winner of the previous phase: BOA One & Only by BOA-DESIGN
Check out the Material files for the project details and high-res images.
Comment on the winning project:
BOA would offer an elegant solution to the need for quick refresh and ironing of few items. This all- in-one appliance should deliver a unique “worry-free” consumer experience. Time-to-market could be limited thanks to its integration in existing product and technology.
Objective: the aim of the second phase is to tackle some critical aspects of the winning project of the previous phase, while proposing a new design and an improved usability in line with the requirements already specified in the previous brief and here further detailed. In particular, you are supposed to focus on the design of the front side.
Overall scenario: first and foremost, you are invited to focus once again on the scenario starting from the winning project of the previous phase, trying to actually envision how the user will interact with this appliance (see also Control panel / UX para below), what use the user will make of it (see Usage para below), how the appliance will fit inside the kitchen or bathroom, the most common locations, (see Dimensions para below) and what added value this appliance actually brings (see Market benefits para).
Improvement/changes required:
Pros of BOA One & Only
- All in one – compact solution for modern urban spaces;
- Integrated steam ironing – seamless process which saves time and conveys CARE message;
- Innovative and meaningful consumer experience.
Cons of BOA One & Only
- Double doors;
- Aesthetics could be better suited for contemporary homes (kitchens and bathrooms) and lifestyles;
- Integrated touch screen. Is it really necessary in the Smart & Connected home of the future? Would look better without!
In the next paragraphs you will find some comments on the winning project of the previous phase, followed by some questions and challenges. You are invited to give an answer to these, by proposing a new project based on BOA One & Only able to satisfy these new issues and requirements.
Front side: the solution proposed by BOA DESIGN features a front panel sealed to the door of the washing machine, devoted to ironing the clothes. However, the use of two doors might be bulky and in contrast with an effortless and easy-to-use solution, as the user has to open two doors in order to access the washing functionality. You are thus invited to propose an alternative to make the front side more user friendly. In particular, try to find the best way to access the various functionalities of the appliance with ease, taking into consideration a daily use and the space usually available in the kitchen or in the bathroom.
Steam-management: the solution proposed by BOA DESIGN suggests an interesting way of using steam to iron the clothes. You are invited to verify and further enquire if this is the best solution or if there could be alternatives for both conveying the steam inside and for its extraction (see “Steam vents” and “Extraction steam vent” proposed by BOA DESIGN).
Usage: as a potential final costumer of this appliance, how would you react to its ironing capacity? BOA DESIGN described this solution as “enabling the user to quickly steam iron a few items”. You are invited to propose a solution able to steam iron a complete out-fit, consisting of at least two items. Considering the various dimensions of the clothes, think of a better way to arrange them during the ironing cycle, further enquiring the roller proposal or trying new solutions.
Control panel / UX: the project by BOA DESIGN features a control panel attached to the front door, which goes out of view changing position once the door is open. In this phase, you are instead invited to find a solution which enables the users to access the control UI at any time. In addition, you are required to further explore the user experience, suggesting a minimal UI on the appliance itself allowing only the daily used and most crucial interactions, while richer interaction are transferred to a smartphone, tablet, smartwatch etc.
Market benefit (nice to have): in order to better introduce your project and explain the real benefit it brings, you are invited to prepare a short presentation based on the “ Product Value Proposition ” template, available in the Material files . You may also write it directly in that template and later attach it inside your project archive.
Other aspects:
Functions: the ALL-IN-ONE appliance you suggest shall maintain the functions of the winning project, that is washing, drying and ironing. You are invited to suggest any possible improvement for each function, starting from the overall scenario and potential usage.
Dimensions: in order to make your project more feasible and suitable for most home environments, your proposal should comply with the following size: 60cm width and 85cm height max. As far as the depth size is concerned, it should fit a standard set-up: for example, the deeper the additional door module, the smaller the appliance; ideally the additional door module should be in the 5-10cm depth range.
Style: you are invited to re-interpret the style of the BOA DESIGN proposal, provided your projects respect the overall brand image and identity of Electrolux.
Logo: as required for the previous phase, the logo should always be visible on your appliance (see Material files for the logo).
Extra challenge (nice to have): if you want to take your project even further, you are invited to evaluate if this additional door module might be offered as a separate accessory to integrate in a washing machine already owned by the user, trying to suggest a feasible solution that meets this challenging requirement.
Deliverables: for this second phase you are invited to upload all the images that better present your projects, including rendering, multiple views, CAD and 3D files. We remind you that you can attach your “ Product Value Proposition ” filled in with your info inside the .ZIP archive where you can also include further materials. Don’t forget about the abstract and description to give further info about your projects. You can submit as many entries as you like!
Timeline
Upload phase: 15th September – 14th November 2016 (1.59 PM UTC)
Client Vote: from 14th November 2016
Winner announcement: approximately by mid-December 2016.
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “One & Only Laundry Appliance” will be accepted.
Award
1st: €3000
The selection of the winner by Electrolux will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
License fee
For the duration of the option right, the Client offers an extra chance to all participants setting a price of Euro 2,000.00 (two-thousand/00) for the purchase of all rights for the economical exploitation of the projects not-acknowledged as the winning proposals.
For more info, please login and read the Contest Agreement from the upload page.
Language
Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
Stay in touch
Do you want to stay updated about "One & Only Laundry Appliance"?
Sign up in Desall, save the contest in your favourites and edit the notification preferences in your account.
Desall required files
Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
WINNER (PRODUCT DESIGN PHASE)
-
€3000
-
assigned!
-
