Contests / Pratic Pergola Evolution Design / Brief
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CONTEST TYPOLOGY: SINGLE - NEW IDEA (What’s this?)
04 Dec 23
BRIEF
Summary
New product design contest on desall.com: Pratic and Desall are seeking innovative concept designs for an outdoor pergola that will stand out in the market with its unique design, functionality, and technical solutions.
Company description
Established in 1960, Pratic is a pioneering Italian company specialising in the design and production of awnings and outdoor pergolas. Over the past six decades, Pratic has transformed the concept of outdoor living through innovations, patents, and a commitment to quality in every project.
Resources
The brief is available in the following languages:
- English
- Italian
Download the Material files.
Build your inspiration board on the Inspiration tab and explore ideas shared by fellow creatives!
What we are looking for
We are seeking a new aluminium pergola design intended for outdoor use, primarily for protection from sun, rain, and wind. The design should incorporate innovative integrated solutions to offer additional benefits that align with the open-air living culture.
Guidelines
To ensure the proper development of your projects, please consider the following guidelines:
Product type
Design a self-supporting outdoor pergola, primarily consisting of an aluminium frame and additional accessory elements. Essential components to include in the design are:
● Frame: consisting of load-bearing structural elements that can be anchored directly to the ground or any walkable base.
● Cover with water drainage system: a cover that 1) can be manually or motor-operated for opening and closing; 2) is designed to provide shade and/or waterproof protection; 3) is made from a cloth or other suitable materials and 4) has a water drainage system.
● Lighting system.
● Other accessory elements (see “Additional features” section).
The pergola’s structure should be modular, allowing for dimensional variations or different product configurations. Sealing the pergola structure on all four sides with fixed walls is not permitted, as air-conditioned environments are not the focus of this contest. However, parapets, parasols, or other partial or reversible elements or features applied to the walls are allowed.
Optionally, you may submit a pergola variant that can be fixed to a building’s wall on one or more sides (not mandatory, but nice to have).
The product’s technical and economic feasibility is crucial.
For examples of similar products, consult the Pratic company catalogue and the contest’s Inspiration section. A virtual tour of the company showroom is available at this page.
Style
The pergola should feature sleek and elegant lines, and may incorporate unique and identifiable aesthetic elements that set it apart from standard market offerings.
There are no specific limitations on colours or surface finishes.
Aim to create functional and visually appealing solutions that conceal technical components and any integrated devices, promoting seamless equipment integration.
For examples of sophisticated styles and additional design guidance, refer to the Pratic company catalogue and the supplementary documents provided in the downloadable Material files.
Logo
Incorporate the company logo into the product design. The logo can be found in the downloadable Material files.
Dimensions
The pergola design should offer dimensional flexibility to accommodate various installation contexts. For the purposes of this contest, anticipate an average area between 15 and 30 square metres and a height of approximately 2.5 metres.
Materials
The frame should be made of aluminium with preferably linear profiles (not curved) and constant cross-section. The use of wood or non-recyclable materials is not permitted.
Technology
The cover should be designed with manual and/or motorised functionality, allowing it to be opened and closed as needed.
The pergola can be powered by integrated photovoltaic cells or connected to the standard electricity grid.
A lighting system must be included.
Overall, it is essential to create functional and aesthetic solutions that conceal the technical components of the various devices, ensuring seamless integration of all equipment.
Additional features
Please propose a range of additional features, ideally integrated into the structure or alternatively, achieved through accessories. These features should cater to various use scenarios in both private and hospitality, restaurant, and cafe (Ho.Re.Ca) sectors, such as:
● Relaxation area
● Living area
● Outdoor office
● Green space for decorative plants and/or potted cultivation
● Outdoor coffee break area
● Meeting hall
● Reception
● Maker lab area
● etc.
Certain additional features, such as electrical outlets, projector screens, and storage compartments, should be versatile enough to accommodate different pergola use cases.
Target market and usage context
The product targets consumers with medium to high budgets and will be installed in outdoor spaces of private homes or within Ho.Re.Ca environments. The pergola can be designed as a freestanding structure (self-supporting) or with one or more sides affixed to a building’s wall.
Required materials
Provide detailed descriptions and 5 images to effectively present your projects (see below for more details). Images should be in 4:3 format, with .jpg, .gif or .png file formats acceptable. The colour mode should be RGB and the maximum size of a single file should be 1 MB.
Arrange the content in the project tables according to the following guidelines:
Image 1: Perspective view on a white background.
Image 2: Orthogonal views, including an aerial view.
Image 3: Detailed views showcasing new accessories, features, colours, and materials.
Image 4: Perspective view situated in a private setting.
Image 5: Perspective view placed in a Ho.Re.Ca environment of your choice.
You’re invited to use the designated field on the Upload page page to attach a .zip archive containing additional materials, such as the 3D files, high-resolution images, and, if applicable, a video of your design. The maximum file size for the .zip archive is 100MB.
Judging criteria
The entries will be evaluated based on the following criteria:
Degree of innovation 5/5
Functionality 5/5
Aesthetic quality 4/5
Technical feasibility 4/5
Sustainability 3/5
Language
English – Desall is an international community, so all texts (abstract, description, tags, etc.) must be written in English.
Contest Timeline
Add the contest to your calendar
Upload phase: 11 May 2023 – 20 September 2023 (1.59 PM UTC)
Concept review: 15 June 2023 (1.59 PM UTC)
Client vote phase: from 20 September 2023
Winner announcement: tentatively by the end of October 2023
Concept review (optional)
Participants have the opportunity to request an optional review of their project by the Desall team by the date indicated above. To do so, they must 1) save their project as a draft from the upload page and 2) send a request to the Desall team via email at contest@desall.com or through the contact form. The review is not mandatory and only provides an opportunity for participants to receive feedback but does not constitute a necessary condition for participation or provide any advantage in the final evaluation by the Sponsor.
Participation criteria
Participation is free and open to creative talents of any nationality aged 18 or older. Participants may submit one or more projects, but only projects published on the website www.desall.com from the upload page dedicated to the contest will be accepted.
Award
1°: €5000
The selection of winners will be the result of an indisputable evaluation by the Sponsor. Originality, feasibility, and coherence with the brief will be taken into consideration.
Extra Award (option right fee)
€3000
Throughout the duration of the option right, the Sponsor offers an additional opportunity to all participants by setting the compensation of €3000 for the purchase of the licence for the economic exploitation of projects not recognized as winning proposals.
For more information, log in and read the Contest Agreement from the upload page. For questions about the brief, use the “Have a question” button or email at contest@desall.com.
Language
Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
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Desall required files
Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
