Contests / Textile R&D Naming / Brief
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CONTEST TYPOLOGY: SINGLE - NAMING (What’s this?)
10 Dec 21
BRIEF
Summary
New naming contest on Desall.com: Textile Company Network and Desall invite you to submit proposals for a new name and payoff that convey the concepts of internationality, innovation and knowledge-sharing and which will be utilized by a network of Italian textile companies.
Company description
The Sponsor is constituted by a network of companies from the most active textile districts of Italy.
What we are looking for
The brief is available in the following languages:
- Italian
- English
Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!
Textile Company Network is looking for a new name and payoff to represent an industrial project of research and development in the textile sector based on the principle of shared innovation amongst the companies forming the product chain.
These companies share the objective of devising a model of innovation based on the circulation of ideas and mutual influences wherein the skills and experience of each individual company is seen as the engine of the whole chain, and as such it ought to be fully exploited.
The idea is to build a physical space, a large shared laboratory, in Magnonevolo, in the wool textile district of Biella, that reflects the international scope of the network and where companies will base their research and development units, start new projects and collaborations, meet clients and contribute to the growth of the whole sector in the long term. This is also supposed to be a welcoming space for new companies that share the same values of the network.
The network won’t be limited to private companies, but will also involve schools and universities, whose contribution is fundamental to develop cross sector innovation as well as to cultivate talent.
Ultimately, this is a place that reflects, in its DNA, the values of the entrepreneurs that are creating it: the idea of sharing and collaborating, as well as continuous growth.
Guidelines
For the correct realisation of your proposals, please take into consideration the following guidelines:
General guidelines
Proposals should:
- be written in English. The name should be easy to pronounce and understandable on a global level;
- have a professional, innovative and internationally-oriented tone;
- be easy to remember and easy to communicate;
- not include names of words that are complicated or difficult to understand;
- be composed of up to 8 characters (maximum);
- include 2 to 4 words for the payoff, with the aim of conveying the message in a clear, concise and easily memorizable manner;
- include a payoff that complements and reinforces the meaning of the name.
Concepts and values to convey
- References to the textile industry.
- The constant devotion of the network to research, development and innovation.
- Collaboration and information sharing among companies.
- The importance of industry-specific training.
Target
The network will interact with firms from the private sector, schools and universities, research and development centres, professional practices, and freelancers.
Examples
Listed below are examples of similar existing networks and hubs:
Kilometro Rosso
Como Next
Ceti
Eurecat
Intellectual property verification/check
Participants are invited to verify that the proposed name is not already listed in the WIPO database (World Intellectual Property Organization) for the following Nice classes: 9,22,23,24,25,27,28,40,41,42.
To perform the check, visit the WIPO database and insert the chosen name in the “Text” field making sure the second-last entry (Nice Cl) in the table resulting from the search doesn’t include the above-mentioned classes.
Deliverables
Submit your proposal via the dedicated function on the “upload” section of the contest page.
Evaluation criteria
In the evaluation of your submissions the Sponsor will take into account the following criteria:
Consistency with the concepts and values to convey 5/5
Multicultural and multilingual understandability 5/5
Multicultural and multilingual pronounceability 5/5
Innovation 4/5
Versatility/universality 4/5
Contest Timeline
Add the contest to your calendar
Upload phase: 19 October 2021 – 29 November 2021 (1.59 PM UTC)
Client vote: from 29 November 2021
Winner announcement: approximately by the end of December 2021
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can submit one or more projects, but only the projects published on the www.desall.com website, via the upload page related to this contest will be accepted.
Award
1°: €1500
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.
Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 800,00 = (eight hundred/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to contest@desall.com
Language
Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
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