Contests / Your Umbrella Your Perletti / Brief
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CONTEST TYPOLOGY: SINGLE - PRODUCT DESIGN (What’s this?)
26 Sep 19
BRIEF
Summary
New contest on Desall.com: Perletti and Desall invite you to create a new umbrella, able to distinguish itself from the competitors thanks to its design and style details that make it a very distinguishable product.
Company description
PERLETTI: passion for umbrella. Perletti is an Italian company, specialized in the distribution of umbrellas and rain accessories for adults and kids.
Perletti products are all based on a concentration of passion and life styles, projected daily into the future.
Thanks to its experience and a history of over 40 years, Perletti is today a leading company throughout Europe with over 6 million umbrellas sold annually.
What we are looking for
The brief is available in the following languages:
- Italian
- English
Download the Material files
Start creating your inspiration wall using the Inspiration tab and get inspired by the hints of other creatives!
Perletti is looking for concepts and product ideas for a new umbrella; you are thus invited to explore solutions aimed at its customisation and style that may help the Perletti brand to be easily recognised by the final user. You are free to give your own interpretation to the product drawing on your creativity and background.
Guidelines
For the correct realisation of your proposals, keep into consideration the following guidelines:
Product typology: the umbrella – available both in long and mini versions – shall be customised through various elements that will contribute to make it a highly distinguishable product for the final user.
Customisation elements: in order to make the umbrella an iconic product, you may include various customisation elements, including for example the ones listed below. For more info about the current product range and for some examples, please see the Material files attached and the website www.perletti.com . For the purpose of the contest, you may focus even on one single customisation element.
• Handle: usually available in various shapes and styles, both for the long and mini versions, it is one of the most important elements in the customisation of the umbrella. The handle leaves space to various customisation possibilities that you are invited to explore as you prefer, for example in the choice of materials, finishes (soft touch, carbon finish, pearlescent, iridescent, rubber, etc.), shape, juxtaposition of materials or other processes.
In addition to the style requirements, keep also into consideration the ergonomic features of this element, to offer both great aesthetic value and good usability for the final user.
• Tips: end elements of the ribs where the canopy is fixed; they are another element for your customisation of the umbrella. You are free to give them shape and colour at your discretion.
• Top: depending on the umbrella typology – long or mini – there’s a top element, that you may consider for customising your umbrella.
• Ribs: they are currently made of fibreglass, iron or aluminium mainly – for instance, they may be customised in the colour or in the design of the joints.
• Case: it is a very characterising element, giving the fact that – in addition to the handle – it constitutes the visible part when the umbrella is closed.
• Closing strap: you are free to explore new solutions to make it a very charactering element for your umbrella, also exploring at your discretion the use of different materials (ex. fabric, cords, chains, etc.).
• Canopy: it is customised through graphics, colours, patterns, solid colours, etc.
• Other elements or accessories: at your discretion, you may suggest the use of other customisation elements such as labels, pendants, etc. to make your umbrella really unique and distinguishable.
In addition to the elements described above you may suggest other elements or customisation solutions that make your products a really distinguishable product for the Perletti brand.
Style: you are free to adopt the style you prefer, even in discontinuity with the current stylistic language used by Perletti. At all events, your umbrella shall be designed for the city and be perceived as a dynamic and modern product, which favours clean lines.
Shapes: you may suggest innovative shapes for the various elements, still keeping into consideration its ergonomic aspects and in view of its industrialisation.
Size: the new umbrella shall comply with the standard for this product typology, both for the long and mini versions. You are invited to take into consideration also the proportions between the various elements of the umbrella (for ex. handle size vs the overall umbrella dimensions, etc.). For more details, please refer to the Material files attached and to the collections available on the Perletti website.
Materials: you may suggest the use of various materials (for ex. ABS, PVC, metals, etc.) including finishes (soft touch, carbon finish, pearlescent, iridescent, rubber, etc.) or various material combinations. You are nevertheless free to suggest possible innovative solutions, always in view of the product industrialisation. For some examples about the materials used by Perletti, please refer to the Material files.
Values to convey: your umbrella shall be perceived as a very recognisable, original product, able to constitute a very distinguishable element in the market, thus becoming an iconic product for the Perletti brand.
Logo: for the purpose of presenting your project, you may include the Perletti logo in a discreet way, using one of the versions provided in the Material files.
Deliverables: upload all the images that better present your projects, giving maximum visibility to the customisation elements you suggest. If necessary, remember that you can also attach a .ZIP archive containing extra materials.
Evaluation criteria: in the evaluation of your submissions Perletti will take into account the following criteria:
Degree of distinctiveness (5/5)
Degree of innovation (4/5)
Aesthetics (4/5)
Economic sustainability (4/5)
Functionality/usability (3/5)
Contest timeline
Add the contest to your calendar
Upload phase: 19th March 2019 – 18th June 2019 (1.59 PM UTC)
Client Vote: from 18th June 2019
Winner announcement: approximately before the end of September 2019
Optional deadlines
Concept revision: 19th April 2019 (1.59 PM UTC)
Concept revision: deadline for requiring an optional revision of your project by the Desall team. In order to request a revision, upload your project, include the description project and save it as draft (SAVE DRAFT) from the upload page and send your request to the Desall Team via e-mail or through the contact form. The revision is NOT mandatory: it serves only as a further opportunity for the participants but does not constitute a condition for participation, nor does it constitute any advantage in the final evaluation.
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Your Umbrella, Your Perletti” will be accepted.
Award
1°: €5000
The selection of the winner by Perletti will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
Option right
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of Euro 2,000.00= (two-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
For more info, please login and read the Contest Agreement from the upload page. For questions about the brief please use the “Have a question” button or write to contest@desall.com We invite you to download the PDF of the brief for some extra guidelines and advices for your submission.
Language
Since we are an international Community, all texts provided with your uploads (abstract, description, tags, etc.) should be written in English.
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Desall required files
Minimum 1 image, up to 5.
Recommended dimensions: 960 x 720px (player size) ; allowed format: .jpg , .gif , .png; color mode: RGB;
allowed resolution: 72 dpi ; max file (for each one) size: 1 mb.
