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Design detail page.
Designer: apvdesign
Posted: 28 Feb 24 (06:39PM)
Contest: EMERGENCY Draw Y-our Future
Phase: New Idea
Prize won: none
- Abstract
PROJECT, INTENTIONS AND PRINCIPLES.
This illustration aims to summarize the concept of “BRINGING HELP EVERYWHERE”, in the World, in a fair and supportive manner, with the aim (heart shape planet) of making it a better place.
The stylized heart, which comes from the “historical” logo to project itself into the future, is also a summary metaphor of thirty years of Emergency: advancing towards the observer it speaks of the past and present but, above all, it idealizes about the FUTURE.
The horizontal bands of the letter “E” visually “evolve” as a symbol of the marked presence of competent professionals capable of reaching and bringing help, or taking action, in every corner of the planet with concreteness and timeliness.
At the same time, the visual idea of an enveloping aid that entirely embraces the planet, making it, in what we hope is a near future, humanly better, summarizes the principles and intentions of Emergency.- Description
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